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Competitor analysis & positioning

Compare target users, features, plans, and key journeys consistently to identify testable differences in positioning.

What to prepare

Inputs

Competitor list, target users, official and pricing pages, product screenshots, and experience notes.

What to produce

Deliverables

Feature and pricing matrix, journey differences, positioning hypotheses, and opportunities to validate.

Step-by-step workflow

Break the work into verifiable stages, then choose models and supporting tools.

  1. 01

    Define comparison dimensions

    Start with target users and core tasks rather than counting unrelated features.

  2. 02

    Record actual user journeys

    Collect official information and screenshots. Separate marketing claims, documentation, and direct experience.

  3. 03

    Align plans and costs

    Check currency, billing unit, allowance, region, and date before comparing equivalent workloads.

  4. 04

    Develop positioning hypotheses

    Turn differences into user questions and experiments, highlighting weak evidence.

Required model capabilities

Combine models for the actual stages. The directory includes candidates matching one or more of these capabilities.

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Supporting tools

Browser & web collectionScreenshot comparisonPricing & feature matrix

Selection & delivery checks

  • Prioritize visual understanding and structured extraction.
  • Website access and browser actions require tools; a model name alone does not guarantee them.
  • Public prices may vary by account and region. Retain screenshot dates.

An example request

Read official screenshots and plans from five competitors. Compare features, prices, and user journeys, then identify testable positioning opportunities.
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